Archive for the ‘Uncategorized’ Category

Getting Your Piece of the Publishing Pie

No one has posted to our blog in awhile, but tonight I read a post from the IBPA blog titled What is an Independent Publisher? and it really dovetails with what we’re doing in St. Louis next month. It’s my motivation for sharing this great opportunity with you all. We have an event coming up here in St. Louis on November 13 that’s definitely worth your time. And we invite you to come share it with us!

The St. Louis Publishers Association has put together a day of learning designed to help you publish smarter and more profitably. We’re delighted to be hosting profitable publishing guru/financial expert Marion Gropen, web developer/social media pioneer Deltina Hay and ebook mastermind and CEO/founder of, Mark Coker (plus more) for a day-long conference filled with practical, easy-to-implement information on how to do everything better.

St. Louis is in the heart of the midwest and pretty easy to get to from most places. The event is priced to be affordable and earlybird pricing is still available through next Monday, Oct. 25. Even the hotel has given us a great rate on guest rooms if you’re coming from out of town. (See the flyer for details.) We’ll share more news each day here on the blog, but we encourage you to mark it on your calendar today and go check out the info on our site. (You can download a PDF there with the full scoop.) We invite you to register and attend this one!  We’d love to welcome you!

The beauty of our SLPA events is that they’re large enough to be a great networking opportunity, yet small enough that you can make quality connections and get your questions answered in a laid-back atmosphere without spending a fortune. For more information, visit

We thank IBPA for continuing to teach and inspire us and, as an affiliate of IBPA, we welcome all IBPA members at SLPA discounted rates. Hope you can join us!


June 9: SLPA presents Scott Ginsberg on How to Build an Amazing Author Platform

Scott Ginsberg-Author, Speaker, Entrepreneur, Mentor

Scott Ginsberg — That Guy with the Nametag

Your “author platform” is your recognition factor, your reach, your audience, and your drawing power. To sell a lot of books, you’re going to need a strong platform to make an impact.

Don’t miss our June meeting, featuring Scott Ginsberg, who does this brilliantly. And he’s going to share an evening of insights and ideas that you can put into action, too. Scott is known as “That Guy with the Nametag” because he’s been wearing one 24/7 for nine and a half years straight. That might sound like a silly idea, but Scott has turned it into a lucrative career as an international speaker, author and consultant. Scott has gained widespread media coverage through such sources as 20/20, CNN, USA Today, The Wall Street Journal, Inc. Magazine, Fast Company, The Washington Post, and The CBS Early Show. And his blog has been rated as one of the “Top 100 Business Blogs on the Web.” Now that’s what building an author platform is all about!

Scott will present a mini-workshop that teaches you:
• Why you need a platform in the first place
• The essential ingredients of a successful author platform
• The do’s and don’ts of platforming
• How to create IMPEs (or “Intentional Moments of Platform Expansion”)
• and a lot more tips on establishing yourself as an authority in your field

As a special bonus, Scott will do a short mentoring session with our publishing contest winner, Mandy Langston Manley, on how to establish her author platform as she prepares to publish her first novel. This is a great opportunity for all authors to see how they can apply this process to their own careers. Learn more about Scott Ginsberg at &

Wednesday evening, June 9 – Richmond Heights Community Center

Doors open at 6:30 p.m. for networking. The meeting begins at 7:00 with announcements, followed immediately by the Featured Speaker. The evening concludes about 8:30 with networking continuing till 9:00. Our regular meetings are free to Members. Guests – $10.00 at the door.

Thanks to all who attended our How to Publish Your Book Workshops

We were happy to see so many of you to our Small Press Month workshops at Borders stores in Sunset Hills, Edwardsville, Brentwood and Creve Coeur this month. We hope you found it enlightening and encouraging. And we hope to see you at one of our monthly meetings, soon!

Our next monthly meeting is Wednesday evening, April 14 at the Richmond Heights Community Center. (see previous post for more location details) While the Borders Workshops cover the entire publishing process, each monthly meeting explores a single topic in greater depth and gives you more insight into the many possibilities available for publishing and marketing your books. April’s meeting is on using video to promote your book online. Even if you’re still writing your book, it’s good to know what you might want to do when you’re ready to let the world know it’s available for purchase.

We’ll be updating our website this evening with full details on what should be a very interesting meeting. Thanks again for attending the Workshop. No matter which path you take, we wish you much success on your publishing journey!


Mega Book Sales 2.0 – Advanced Marketing Strategies for Serious Writers, Authors & Experts

Ready to boost your book sales and income in 2010? Come learn as two full-time, self-published authors share their strategies for generating revenue with their books. While this workshop is best suited for non-fiction authors, it’s also ideal for speakers, consultants and anyone who wants to make a living while making a difference with their knowledge and expertise.

Your workshop presenters: Peter Bowerman and Bob Baker

Admission: $20 at the door ($15 for current members of the St. Louis Publishers Association, National Speakers Association, and the St. Louis Writers Guild) Doors open at 6:30 PM; Workshop starts at 7 PM.

Location: The Heights – 8001 Dale Avenue Richmond Heights, MO 63117

Click here for more details!

Question on Manuscript Formatting for the Contest

FYI, a question was asked about the contest as a comment on the Google Book Settlement post. That question has been answered there. Thanks!

Update and commentary on Google settlement

Authors and publishers, hope you’re keeping abreast of the Google case.  Lewis Hyde wrote a great essay about it in this week’s NY Times book review:

Other good articles:

The New York Times

The Atlantic


Bloomberg &sid=aT9GLSa4bWD4

Publishers Weekly

The September Newsletter is now available on our site

There’s a lot going on at SLPA. Visit and read all about it. Download the new issue today.

You’ll find information on the September 9 meeting, plus the latest SLPA opportunities to get your books into the public eye. There’s information on contests to enter, a refresher on how members may take advantage of online display on the SLPA site and much more. It’s time to think about participating in the SLPA Co-op booth at Big Read, too.

This is also the time of year to consider volunteering for service on the SLPA Board. There’s an article on that, too. Drop by the site now while you’re online and check it out!

Booklocker leads small publishers in battle against Amazon

Here’s a link to a Publishers Weekly article stating that Booklocker’s suit against Amazon is a go. This year Amazon decided to remove Buy buttons from indie and small pub books that didn’t go through their BookSurge program. This means LuLu and Booklocker books and any other publish-on-demand company as well as smaller publishers using Lightning Source. So far, Amazon has targeted the larger of these companies and left the small indies alone, but all small publishers are in danger. Unfortunately BookSurge’s reputation for quality is iffy, otherwise publishers might not be so upset. The other problem is that BookSurge books are not automatically in the Ingram system as are Lightning Source books. Angela Hoy of Booklocker has taken the flag and charged forward.

Thanks, @moonbridgebooks for the info.

Tracking labels required for children’s books

The Consumer Product Safety Commission has recently decided that permanent tracking labels must be placed on all books for children ages 12 and under. This pertains to all books printed on or after August 14, 2009.

Publisher’s Weekly article:

CPSIA website

Ligaya Figueras, SLPA Communications manager

Social media tips

Here is a great site for learning all about Twitter:

You can find Pete Cashmore of Mashable on Twitter as @mashable

Also, you may want to subscribe to Twitip at Then follow Darren Rouse of Twitip on Twitter, @problogger.

Here’s a good Twitip post for beginners:

Posted by Ligaya Figueras, SLPA Communications manager